Version: 17th July 2004

Introduction:
This privacy policy relates to your accessing and use of the www.smilesinthecity.com website and all related pages and describes how we collect and what we do with data on this website. By using this website you are deemed to have read, understood and agree to this privacy policy and consent to our use of the data we collect in the manner set out below.

Who Are We?:
This is the privacy policy for Bow Lane Dental Group at 2a Bow Lane, London, EC4M 9EE, England, telephone +44 (020)7236 3600, .

Cookies:
Cookies are not used on this website. However our shopping cart feature is handled by Paypal, who use cookies to store the products you have chosen. Users are requested to read Paypal's privacy policy before ordering goods from this website.

User Tracking:
We track your usage of this website for the purposes of analysing users trends and developing this website. This information is stored in a log file and/or database for future reference. No personal information is collected. The information we collect about your visit is:

• your IP address
• date and time of your entry to our website
• the website which referred you (if any)
• the pages you visited
• the duration you spent on our website
• your operating system
• your browser and version number
• your screen resolution
• the number of colours your computer uses

Personal Details:
This website offers a number of ways for you to voluntarily submit your personal details. These details are stored and used by our company for administrative purposes only and will be used in accordance with the Data Protection Act 1998 and other applicable laws. You will not receive any mailings you did not request.

Passing, Selling and Transfer of all Data:
We do not pass on or sell any data we collect on this website to any third parties. Bow Lane Dental Group hereby reserves the right to transfer any data collected in the event of an acquisition, full or partial, of the company or its assets.

Links to External Websites:
This website may contain links to other websites. This privacy policy only covers this website, we are not responsible for the privacy policies of websites we link to, which may differ from ours.

Changes to Privacy Policy:
Bow Lane Dental Group reserve the right to make changes to this privacy policy at any time. Every time you visit this website you agree to the current privacy policy.

Your Rights:
You can ask us to update or remove information we have collected about you by contacting us by address, phone or email using the details at the top of this page. However, please note that we may need to keep some personal data in order to process orders or to comply with customer service or after sale obligations.

You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the address at the top of this page, enclosing a cheque for £10.00 made payable to ‘Bow Lane Dental Group' to cover our administration costs.

Questions:
If you have any questions regarding this privacy policy please contact us using the details at the top of this page.